Cape Shore Construction is a South Jersey general contractor known for high-quality coastal renovations. I built a dual-channel strategy connecting their Instagram with local print advertising, so the brand shows up consistently online and in the community.

On social, I gave the brand a relaxed, lifestyle-forward voice that feature the work and graphics that give the page a more elevated feel than a typical contractor page. Real project footage, rooftop renovations, and before/after transformations let the work speak for itself, with no need for the owner to be on camera.